Last week in New York, Salesforce unveiled its new Salesforce AI capabilities bringing together CRM, customer data, and generative AI. A brief analysis of Salesforce AI.
What is Salesforce AI Cloud?
Salesforce AI Cloud is a suite of capabilities that integrates generative AI with customer relationship management (CRM) and customer data. It aims to enhance productivity by making data more actionable for sales, marketing, and service teams. This cloud service allows users to automatically generate insights, personalized content, and even code, streamlining workflows and improving customer engagement.
How does Salesforce ensure data security with AI?
Salesforce AI Cloud features the Einstein GPT Trust Layer, which prevents large language models from storing customer data. This separation is crucial for maintaining data security and compliance, addressing concerns that 73% of employees have regarding generative AI's security risks. By focusing on trust, Salesforce aims to alleviate fears about data safety in AI applications.
Who can benefit from Salesforce AI Cloud?
Salesforce AI Cloud is designed to benefit a wide range of teams, including commerce, marketing, sales, and service departments. It provides tools for generating insights, creating personalized content, and automating responses, making it valuable for both large enterprises and smaller businesses. However, the initial cost of the AI Cloud Starter Pack is set at $360,000 per year, which may limit accessibility for smaller organizations.
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