Supporting a Shift in Customer Attitudes Toward Sustainability
This article makes it clear that customers care about sustainability—more than ever—and that it is influencing their buying decisions.
What is the current state of sustainability in businesses?
Many organizations recognize the importance of sustainability, with 90% of executives acknowledging its significance. However, only 60% have actual sustainability strategies in place. This indicates a gap between recognition and action, as businesses often struggle to turn sustainability ideals into practical measures.
How are customer expectations changing regarding sustainability?
Customers today are more informed about sustainability issues, including legislation and carbon footprints. They have specific targets, such as achieving net-zero emissions. This shift has led to an expectation for technology vendors to provide solutions that help meet these sustainability goals, fostering stronger partnerships between businesses and their customers.
What role does data play in sustainability efforts?
Data is crucial for organizations to make informed sustainability choices. It helps analyze effective practices, identify areas for improvement, and guide measurable actions. By leveraging data, businesses can optimize their sustainability initiatives, which can lead to reduced costs and improved operational efficiency.
Supporting a Shift in Customer Attitudes Toward Sustainability
published by Divergent IT
Divergent IT is a tech service operational consulting & strategy firm. Divergent IT partners with CIOs, business owners, and Non-Profits to develop strategy and implementation across their business including: cybersecurity, remote maintenance management (RMM), IT strategy, on-site maintenance and more.
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